Privacy Policy

Ultimate Knowledge Institute Privacy Policy

Effective Date: Aug 5, 2024

I. Introduction

Ultimate Knowledge Institute (UKI) is deeply committed to respecting your privacy and protecting your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website: https://theuki.com/ (the “Site”). We urge you to read this policy carefully to understand our approach. If you disagree with the terms of this Privacy Policy, please do not access our Site.

II. Information We Collect

Minors
We do not knowingly solicit information from or market to individuals under 18. If we learn that we have collected personal information from an individual under 18 without verification of parental consent, we will delete that information as quickly as possible.

We may collect information about you in a variety of ways. The information we may collect on our Site includes:
Personal information you provide to us
Personally identifiable information, such as your name, email address, and any other information you voluntarily give us when you use our contact form or sign up for our newsletters or other services.

Generally, we do not collect sensitive information. Do not provide sensitive information in free text boxes or communications. By doing so, you consent to our collection and processing of the information.

If you submit any personal data of another individual, you represent that you have the authority to submit that information to us and to permit us to use the information as provided in this Privacy Policy.

When you contact us, or we contact you through surveys or research projects, we collect any information you provide, including the contents of the messages or attachments you send us.
Personal Information we collect when you access and use the Site.
Our servers automatically collect information when you access our site, such as your IP address, broad geographic location, pixel identifier, browser type, operating system, access times, and the pages you viewed directly before and after. Our Site also uses social media plugins. This data is collected to improve our services and understand how our site is used, ensuring a better user experience.

We may collect information about you automatically through cookies. Our Cookie Notice https://theuki.com/cookie-policy provides information about our use of cookies and similar technologies on our Site.

III. Legal Basis for Processing

We process your data based on the following legal grounds:

Your consent
Delivering products, services, and information to you
Developing and improving our Site and user experience
Marketing, growing, and protecting our business and services
Compliance with legal obligations
Our legitimate interests, provided these do not override your rights and freedoms

IV. Use of Your Information

We use the information we collect about you or that you provide to us, including any personal information:

To administer and manage our site
To provide news or information that may interest you through our site
To analyze the data of visitors to our site and website traffic information
To develop our business and services
To provide marketing communications and materials you request from us
To monitor and enforce compliance with applicable terms of use
To conduct quality and risk management reviews
To maintain security and to prevent fraud
To provide customer support to you.
To allow for event and webinar registration, management, and coordination
To allow content download
Any other purpose for which you provide information to us

V. Disclosure of Your Information

We may share information we have collected about you in certain situations. Your information may be disclosed as follows:

By Law or to Protect Rights
If we believe the release of information about you is necessary to respond to legal process, investigate or remedy potential violations of our policies, or protect the rights, property, and safety of others, we may share your information as permitted or required by any applicable law, rule, or regulation.
Third-Party Service Providers
We may share your information with third parties that perform services for us or on our behalf, including email delivery, hosting services, customer service, and marketing assistance.

Here are examples of third-party providers we currently use:
- Hubspot: We use Hubspot to monitor sales activity and facilitate communications with you. To that end, we collect analytics from such data. Hubspot does not monitor or conduct analytics on such data. You may visit https://legal.hubspot.com/privacy-policy for more information about Hubspot’s data practices. 3. Business Transfers
We may share or transfer your information in connection with, or during negotiations of, any merger, sale of company assets, financing, or acquisition of all or a portion of our business to another company.
With Your Consent
We may disclose your personal information for any other purpose with your consent.

VI. International Data Transfers

If you access our site from outside the United States, please be aware that your information may be transferred to, stored, and processed in the United States, where our servers are located and our central database is operated. Using our site, as described in this Privacy Policy, you consent to your information being transferred to our facilities and to the facilities of those third parties with whom we share it. If you are an EU or UK resident, see Section XII, Important Information for European Union and United Kingdom Users.

The recipients of your personal information may be located outside of the jurisdiction where you reside. The laws of these other countries may provide a different level of protection than the laws of your home country. By voluntarily providing us with your information, you acknowledge the disclosure of such information to these recipients. Any processing of your data outside of your jurisdiction will be according to this Privacy Policy.

We ensure that transfers of your data to a third country or an international organization are subject to appropriate safeguards, such as Standard Contractual Clauses approved by the European Commission or other legally recognized mechanisms.

VII. Security of Your Information

We use administrative, technical, and physical security measures to help protect your personal information. While we have taken reasonable steps to secure the personal information you provide, please be aware that despite our efforts, no security measures are perfect or impenetrable, and no method of data transmission can be guaranteed against any interception or other type of misuse.

VIII. Third-party links

Occasionally, at our discretion, we may include or offer third-party products or services on our site. These third-party sites have separate and independent privacy policies. We have no responsibility or liability for the content and activities of such linked sites.

IX. Data Retention

We retain your data for only as long as necessary to fulfill the purposes for which we collected it, including meeting any legal, accounting, or reporting requirements.

X. Automated Decision-Making and Profiling

We do not engage in automated decision-making or profiling.

XI. Your Data Protection Rights

Subject to local law, you may have certain rights regarding personal information we have collected about you. Such rights might include the right to (a) know what personal information we have collected about you, (b) know the sources of the personal information we collected about you, (c) know our business or commercial purpose for collecting such personal information, (d) know the categories of third parties with whom we share that personal information, (e) update or correct such information if you believe there is an error, (f) restrict the processing of your personal information, (f) request deletion of your personal information, (g) object to our use of your personal information or (h) request transmission of your personal information to another data controller.

Subject to local law, you have the right to request that we delete and retain any personal information we collected from you, subject to certain exceptions. Once we receive and confirm your verifiable request, we will delete (and direct our service providers to delete) your personal information from our records unless a specific legal exception applies.

If you wish to exercise any of these rights, you may (a) email privacy@ultimateknowledge.com, (b) call us at 1-888-677-5696, or (c) send us a message on our site at www.theuki.com/contact. We will not discriminate against you for exercising any of these rights. In certain jurisdictions, you may be able to designate an authorized agent to request on your behalf, subject to specific requirements of your applicable law. We may require that you provide personal information to verify your identity. If an agent submits the request on your behalf, we reserve the right to validate the agent’s authority to act on your behalf, and we may be required to take additional verification measures under applicable law.

Please email privacy@ultimateknowledge.com to change the information we collect. You can also opt out of future communications anytime by clicking the “unsubscribe” link at the bottom of all emails.

XII. Important Information for European Union and United Kingdom Users

If you are a user from the European Union or the United Kingdom, you should be aware that we are the controller of your Personal Information (Data Controller) under the EU General Data Protection Regulation (“GDPR”), the UK General Data Protection Regulation (“UK GDPR”), and similar laws promulgated in the various EU countries.

You may have certain additional rights regarding your Personal Information (as defined in the GDPR and UK GDPR, for instance), including the right to:

Access your information;
Rectify your information if it is incorrect or incomplete;
Have your personally identifiable information erased (“right to be forgotten”) if specific grounds are met;
Withdraw your consent to our processing of your information at any time if our processing is based on consent;
Object to our processing of your information if our processing is based on legitimate interests;
Object to our processing of your information for direct marketing purposes and

receive your information from us in a structured, commonly used, and machine-readable format, and

The right to transmit your information to another controller without hindrance from us (data portability)

There is no charge for any of these requests. To make a request, please email us at privacy@ultimateknowledge.com. We try to respond promptly but no later than one month.

When we collect your Personal Information, we maintain and store it for as long as we determine reasonably necessary to provide our services to you, unless you exercise your right to erasure described above or to comply with applicable legal requirements.

If you are a citizen of the European Union or United Kingdom, when we process your Personal Information, we will only do so in the following situations:

We have a contractual obligation
You have provided your consent. You can remove your consent at any time by contacting us at privacy@ultimateknowledge.com
We have a legal obligation
We have a legitimate interest in processing your Personal Information. For example, we may process your Personal Information to send you marketing communications, relevant content, products, or event invitations, communicate with you about changes to our services, and provide, secure, and improve our products and services

You should be aware that the Personal Information you provide to us may be transferred out of the country in which you reside to servers in a country that may not guarantee the same level of protection as the one in which you reside. We do this for a legitimate business purpose, providing the Site as permitted under UK and EU privacy laws. Therefore, the EU and UK legal schema does not require specific consent. We will take all steps reasonably necessary to ensure that your Personal Information is treated securely according to this Privacy Policy, and no transfer of your Personal Information will take place to a third party unless there are adequate controls in place to protect your Personal Information or you have provided contractual consent by becoming a client.

If you are a user in the European Union or United Kingdom and are concerned about our processing of personal information that we cannot resolve, you have the right to submit a complaint with the data privacy authority where you reside. For contact details of your local Data Protection Authority, please visit: http://ec.europa.eu/justice/data-protection/article-29/structure/data-protection-authorities/index_en.htm.

XIII. Information for California, Colorado, Connecticut, Utah, and Virginia Residents

Various U.S. states (e.g., as of the date of this Policy, California, Colorado, Connecticut, Delaware, Indiana, Iowa, Montana, Oregon, Tennessee, Texas, Utah, and Virginia) allow consumers to opt out of sharing their data. As such, residents of those states may request that the Company:

Disclose the sources, categories, and specific pieces of personal information we have collected about them, how that information is used, and with whom the Company shares it
Disclose the purpose for collecting personal information
Disclose the categories of third parties with whom the Company shares personal information
Delete/rectify/restrict their personally identifiable information, subject to certain exceptions (right of rectification not applicable to Utah residents)
Though not specifically applicable to this company, to disclose, for any “sales” of personal information, the categories of personal information collected and sold and to what categories of third parties it was sold
Though not specifically applicable to this company, to opt them out of sales of their personal information (if any) or subject certain personal information to automated decision-making algorithms (not applicable to Utah residents)
Provide a copy of their personal information in a readily usable format that allows the information to be transmitted to others
Residents in these states may not be discriminated against for exercising the abovementioned rights.

Residents of these states may exercise these rights by emailing us at privacy@ultimateknowledge.com.

In general, we, including our Service Providers, collect the following California-regulated categories of personal information (PI) from you:

Category	Examples	Collected
A. Identifiers.	A real name, alias, postal address, unique personal identifier, online identifier, Internet Protocol address, email address, account name, Trainer Social Security number, Trainer's license number, Trainer passport number, or other similar identifiers.	YES
B. PI categories listed in the California Customer Records statute (Cal. Civ. Code § 1798.80(e)).	A name, signature, Trainer Social Security number, physical characteristics or description, address, telephone number, Trainer passport number, Trainer's license or state identification card number, Trainer insurance policy number, education, employment, Trainer employment history, bank account number, credit card number, debit card number, or any other financial information, medical information, or health insurance information. Some PI included in this category may overlap with other categories.	NO
C. Protected classification characteristics under California or federal law.	Age (40 years or older), race, color, ancestry, national origin, citizenship, religion or creed, marital status, medical condition, physical or mental disability, sex (including gender, gender identity, gender expression, pregnancy or childbirth and related medical conditions), sexual orientation, veteran or military status, genetic information (including familial genetic information).	NO
D. Commercial information.	Records of personal property, products or services purchased, obtained, or considered, or other purchasing or consuming histories or tendencies.	NO
E. Biometric information.	Genetic, physiological, behavioral, and biological characteristics or activity patterns used to extract a template or other identifier or identifying information, such as fingerprints, faceprints, voiceprints, iris or retina scans, keystroke, gait, or other physical patterns, and sleep, health, or exercise data.	NO
F. Internet or other similar network activity.	Browsing history, search history, and information on a consumer's interaction with websites, services, or advertisements.	YES
G. Geolocation data.	Physical location or movements.	NO
H. Sensory data.	Audio, electronic, visual, thermal, olfactory, or similar information.	NO
I. Professional or employment-related information.	Current or past job history or performance evaluations.	NO
J. Non-public education information	Education records directly related to a student maintained by an educational institution or party acting on its behalf, such as grades, transcripts, class lists, student schedules, student identification codes, student financial information, or student disciplinary records.	NO
K. Inferences drawn from other PI.	Profile reflecting a person's preferences, characteristics, psychological trends, predispositions, behavior, attitudes, intelligence, abilities, and aptitudes.	NO

XIV. Sharing Your Personal Information for a Business Purpose

In the preceding twelve (12) months, we have disclosed the following categories of Personal Information for a business purpose with related third parties, defined under Information Transfer and Disclosure below:

Category A: Identifiers.
Category B: California customer records Personal Information categories.
Category C: Protected classified characteristics.
Category F: Internet or other similar network activity.
Category H: Sensory data
Category J: Non-public education information
Category K: Inferences drawn from other PI

XV. Opt-Out of Sale in U.S.

We do not currently “sell” (as defined by the California Consumer Privacy Act and other U.S. state laws) any Personal Information subject to this Privacy Policy, and we do not exchange Personal Information for any financial incentive.

XVI. Marketing and Advertising Rights in the U.S.

Opt-out of Marketing: All individuals can opt-out of receiving marketing communications from us at any time. You may exercise your choices regarding marketing communications by clicking on the “unsubscribe” link in emails we send you, or you can email privacy@ultimateknowledge.com.
Direct Marketing: California residents and residents of certain other states may have the right to request a list of Personal Information we have disclosed about you to third parties for direct marketing purposes during the preceding calendar year.
No Marketing to Children. We do not do any marketing to children.

XVII. Do We Offer Links to Third-Party Websites?

The Site contains links or references to third-party websites, products, or services. Those third parties may have privacy policies that differ from ours. We are not responsible for those third parties and their websites, products, or services, and we recommend that you review their policies. Please contact those parties directly with any questions about their privacy policies.

XVIII. Do We Notify You About Changes to This Privacy Policy?

We may update this policy occasionally as the site changes and privacy law evolves. If we make material changes to our privacy policy, we will inform you via email or a change notice on our website. You agree to this Policy's most recent terms when using our site.

XIX. How May You Contact Us?

If you have questions or concerns related to this policy, or if you need to access this policy in an alternate format, we encourage you to email us at privacy@ultimateknowledge.com.

XX. Complaints

If you would like to make a complaint regarding the handling of your personal information or a breach of data protection laws, please email us at privacy@ultimateknowledge.com. We will investigate complaints and communicate the investigation's outcome under applicable law.

In some locations, you may also have a right to file a complaint with your local data protection authority. This is the Information Commissioner's Office (ICO) in the UK. For EU residents, please see the contact details of your local Data Protection Authority: http://ec.europa.eu/justice/data-protection/article-29/structure/data-protection-authorities/index_en.htm.

Cookie Policy

We use cookies and similar tracking technologies (collectively, "cookies") to access or store information. Cookies are small text files placed on your computer or mobile device when you visit a website.

Types of Cookies We Use
Essential Cookies: These cookies are necessary for our Site to function and cannot be switched off in our systems.
- Performance and Analytics Cookies: These cookies collect information about how you use our Site, such as which pages you visit and if you experience any errors.
- Functionality Cookies: These cookies allow our Site to remember your choices and provide enhanced, personal features.
- Targeting or Advertising Cookies: These cookies deliver more relevant advertisements to you and your interests.
Managing Cookies
You can control and manage cookies in various ways. Removing or blocking cookies can impact your user experience, and parts of our Site may no longer be fully accessible.

Most browsers automatically accept cookies, but you can choose whether to accept cookies through your browser controls. Usually, these settings are in your browser's Options or Preferences menu.
Third-Party Cookies
We may also use third-party cookies from service providers to analyze and improve our Site. These third-party service providers may use cookies to collect information about your online activities over time and across different websites when you use our Site.
Do Not Track
Some web browsers and devices permit you to broadcast a preference that you not be “tracked” online. Currently, we do not modify your experience based on whether such a signal is broadcast.